Open-Air Merchandiser Market: Key Insights and Future Projections

Vaishnavi

— 8 min read

Open-Air Merchandiser Market was valued at USD 1.5 Billion in 2022 and is projected to reach USD 2.2 Billion by 2030, growing at a CAGR of 5.5% from 2024 to 2030.

Open-Air Merchandiser Market: Trends, Insights, and Future Outlook

The Open-Air Merchandiser (OAM) market is evolving at an impressive rate as the demand for advanced display solutions continues to grow across various industries, including retail, food service, and hospitality. With consumers becoming increasingly aware of the advantages these systems offer—such as enhanced product visibility, energy efficiency, and improved customer experience—the open-air merchandiser is steadily becoming a staple in modern retail environments. In this article, we will explore the key market insights on the Open-Air Merchandiser Market, delving into trends, challenges, and future projections, and offering a comprehensive overview of the growing demand for these innovative display solutions.

What is an Open-Air Merchandiser?

Open-air merchandisers (OAMs) are refrigeration units used in retail settings to display chilled or frozen products without the need for doors or glass barriers. These units allow consumers to have an unobstructed view of the merchandise, facilitating easy access to products. Commonly seen in supermarkets, convenience stores, and foodservice operations, open-air merchandisers are widely used for showcasing items like beverages, dairy products, frozen foods, and prepared meals.

The main distinguishing feature of open-air merchandisers is the absence of glass or doors that typically obstruct a shopper's view in conventional refrigerators. This open design makes it easier for consumers to browse, interact with, and select products, ultimately contributing to better sales performance. Moreover, advancements in refrigeration technology have improved the energy efficiency of these units, further fueling their popularity among retailers looking to reduce operating costs.

Key Drivers for the Open-Air Merchandiser Market

The Open-Air Merchandiser market is witnessing significant growth due to various factors, including:

  • Increased Consumer Demand for Convenience: With the rise of self-service shopping and the shift towards convenience-based retail experiences, OAMs have become the go-to solution for retailers aiming to enhance customer satisfaction. Open-air units allow consumers to make quick decisions and access products easily, thus improving the overall shopping experience.
  • Advances in Refrigeration Technology: Technological innovations in refrigeration have made open-air merchandisers more energy-efficient and sustainable. Energy-efficient cooling systems help businesses reduce operational costs while still offering high-performance cooling solutions. These innovations make OAMs an attractive option for businesses looking to adopt eco-friendly solutions.
  • Retail and Foodservice Industry Growth: The expansion of supermarkets, convenience stores, and foodservice establishments, including cafes and restaurants, has led to an increased demand for open-air merchandisers. As these industries grow and evolve, they seek better ways to display products while maintaining freshness, leading to the widespread adoption of OAMs.
  • Rising Interest in Aesthetics and Product Display: Open-air merchandisers not only serve a functional purpose but also enhance the visual appeal of retail environments. The ability to showcase products in an aesthetically pleasing manner has become a critical factor for retailers aiming to capture the attention of consumers and improve sales.

Types of Open-Air Merchandisers

Open-air merchandisers come in various forms, each designed to cater to different display needs and product types. The primary types of open-air merchandisers include:

  • Vertical Open-Air Merchandisers: These units are often used for displaying a wide range of chilled products, such as beverages, dairy items, and snacks. Their vertical design allows for efficient use of space, making them ideal for stores with limited floor space.
  • Horizontal Open-Air Merchandisers: Typically used for displaying large or bulk items, these merchandisers are horizontally oriented, allowing for more product storage and larger shelf space. These units are commonly found in foodservice settings, such as delis and bakeries.
  • Island Open-Air Merchandisers: As the name suggests, island units are standalone merchandisers that can be placed anywhere within a store. These units are perfect for high-traffic areas and are ideal for showcasing products like fresh produce, pre-packaged meals, or beverages.

Each of these types offers distinct advantages in terms of space utilization, accessibility, and product display. Retailers and foodservice operators can choose the best-suited unit based on their specific needs, store layout, and product assortment.

As businesses look to create modern, appealing, and functional retail spaces, several key trends are influencing the widespread adoption of open-air merchandisers:

  • Eco-Friendly Refrigeration Solutions: The demand for energy-efficient refrigeration systems is growing, driven by environmental concerns and the rising cost of energy. Manufacturers of open-air merchandisers are incorporating cutting-edge technologies, such as energy-efficient compressors, variable speed fans, and smart temperature controls, to reduce energy consumption. In addition, refrigerants with a lower environmental impact, such as natural refrigerants, are becoming more prevalent in the market.
  • Customization and Branding: Retailers are increasingly using open-air merchandisers to reinforce their brand identity. Custom-designed units, featuring company logos, colors, and other visual elements, are gaining popularity as businesses seek to differentiate themselves and attract more customers. This trend is especially prevalent in the foodservice industry, where branding plays a critical role in customer loyalty and brand recognition.
  • Smart and Connected Merchandisers: With the growth of IoT (Internet of Things) technologies, open-air merchandisers are becoming smarter. Features like remote monitoring, real-time temperature tracking, and predictive maintenance are being integrated into units to enhance operational efficiency and reduce downtime. These smart systems also allow for data-driven insights that help retailers optimize product displays and energy usage.
  • Demand for Contactless and Touch-Free Solutions: The global pandemic accelerated the shift towards contactless shopping experiences. Open-air merchandisers, with their self-service functionality, align well with this trend. Consumers are increasingly looking for solutions that allow them to browse and select products without physical interaction, making open-air units an attractive option for post-pandemic retail environments.

Challenges Facing the Open-Air Merchandiser Market

Despite the numerous benefits of open-air merchandisers, several challenges remain that could hinder their widespread adoption:

  • High Initial Costs: The upfront costs of purchasing and installing open-air merchandisers can be relatively high, especially for small and medium-sized businesses. While the long-term energy savings and increased sales may justify the investment, the initial capital required for these units can be a barrier to entry for some retailers.
  • Energy Efficiency Concerns: Although advancements in refrigeration technology have made open-air merchandisers more energy-efficient, these units still consume a significant amount of power compared to traditional refrigerated displays. As such, managing energy consumption and operational costs remains a priority for retailers seeking to optimize their budgets.
  • Maintenance and Repairs: Open-air merchandisers, especially those used in high-traffic areas, require regular maintenance to ensure optimal performance. As they operate without doors, the open design can make the cooling system less efficient, leading to faster wear and tear. Proper maintenance and servicing are critical to prolonging the lifespan of these units.

Regional Market Analysis

The Open-Air Merchandiser market is witnessing strong growth globally, but certain regions are seeing faster adoption rates than others:

  • North America: The North American market for open-air merchandisers is one of the largest, driven by high demand from supermarkets, convenience stores, and foodservice establishments. The United States and Canada are experiencing steady growth due to technological innovations, energy-efficient refrigeration systems, and the expansion of the retail sector.
  • Europe: Europe is also a key player in the open-air merchandiser market, with countries like Germany, France, and the UK leading the way. Growing consumer preference for self-service and energy-efficient cooling solutions, along with stringent environmental regulations, is driving the market in this region.
  • Asia-Pacific: The Asia-Pacific region is expected to experience rapid growth in the open-air merchandiser market due to expanding retail infrastructure, rising disposable incomes, and an increased focus on consumer-centric shopping experiences. Countries such as China, India, and Japan are contributing significantly to market growth.
  • Latin America and Middle East & Africa: While these regions are in the early stages of market development, the demand for open-air merchandisers is expected to rise as retail and foodservice industries continue to expand. The growing focus on modernizing retail spaces and enhancing consumer experiences will drive market growth in these regions.

Future Outlook for the Open-Air Merchandiser Market

The Open-Air Merchandiser market is poised for substantial growth in the coming years. As businesses continue to invest in modern retail environments and focus on improving the customer experience, the demand for open-air display solutions will remain strong. Additionally, advancements in refrigeration technology, energy-efficient solutions, and smart systems are expected to drive further innovation and market expansion.

Moreover, the increasing adoption of e-commerce and omnichannel shopping experiences will likely influence the design and functionality of open-air merchandisers, as retailers seek to integrate digital technologies and improve the customer journey both online and in-store. Retailers will continue to seek solutions that enhance product visibility, reduce operational costs, and improve sustainability, all of which will support the continued growth of the Open-Air Merchandiser market.

Conclusion

The Open-Air Merchandiser market is transforming the way retailers and foodservice establishments approach product display, refrigeration, and energy management. With the rise of consumer demand for convenience, energy efficiency, and aesthetically pleasing designs, OAMs are becoming an essential component of modern retail environments. As technology advances, open-air merchandisers are expected to become even more efficient, smart, and sustainable, driving further growth in the market.

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Who are the largest Global manufacturers in the Open-Air Merchandiser industry?

  • Bühler Group
  • True Refrigeration
  • Turbo Air
  • Everest Refrigeration
  • Iron Mountain
  • Atlanta Refrigeration
  • Atosa USA
  • Koolmore Supply
  • QBD
  • JIANGSU SANYE FREEZER
  • Ojeda USA
  • Procool
  • Federal Industries

By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.

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What are the factors driving the growth of the Global Open-Air Merchandiser Market?

Growing demand for below applications around the world has had a direct impact on the growth of the Global Open-Air Merchandiser Market

  • Bakery
  • Bar
  • Supermarket
  • Convenience Store
  • Other

What are the types of Open-Air Merchandiser available in the Market?

Based on Types the Market is categorized into Below types that held the largest Open-Air Merchandiser market share In 2023.

  • Horizontal Type
  • Vertical Type

Which regions are leading the Global Open-Air Merchandiser Market?

  • Global (United States, Global and Mexico)
  • Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
  • South America (Brazil, Argentina, Columbia, etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Detailed TOC of Global Open-Air Merchandiser Market Research Report, 2024-2032

1. Introduction of the Global Open-Air Merchandiser Market

  • Overview of the Market
  • Scope of Report
  • Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Reports

  • Data Mining
  • Validation
  • Primary Interviews
  • List of Data Sources

4. Global Open-Air Merchandiser Market Outlook

  • Overview
  • Market Dynamics
  • Drivers
  • Restraints
  • Opportunities
  • Porters Five Force Model
  • Value Chain Analysis

5. Global Open-Air Merchandiser Market, By Type

6. Global Open-Air Merchandiser Market, By Application

7. Global Open-Air Merchandiser Market, By Geography

  • Global
  • Europe
  • Asia Pacific
  • Rest of the World

8. Global Open-Air Merchandiser Market Competitive Landscape

  • Overview
  • Company Market Ranking
  • Key Development Strategies

9. Company Profiles

10. Appendix

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